![]() ![]() When running a business, timing is everything. If done well, a negative review can even work in your favor as it shows your audience the importance you put on customer service. By staying active on social media and responding professionally and empathetically to negative responses, you can diffuse situations quickly. Social media is also a great way to get reviews from customers, but along with the positive comes the negative. ![]() With numbers like that, it goes without saying how critical it is to stay active and attentive to customers on social media. 71% of consumers that receive a good social media service experience from companies are more likely to recommend that brand to others. Social media platforms have the ability to bring businesses closer to their audience. It’s no longer enough just to post images and catchy descriptions. You can even try to engage the audience and ask them for their opinion on your new potential menu item. For example, if you’re in the kitchen experimenting with a new recipe, snap a few pictures and share on your platforms. And because the vast amount of content required can sometimes be overwhelming, think about how you can reuse content and redistribute it across your channels.Īudiences love to get an insider or behind-the-scenes look at the business so any easy way to create content would be to document your day-to-day activities. For example, to get the maximum exposure for more engaging content like Instagram and Facebook stories, you may need to post multiple times a day but with a regular post, maybe once a day is enough.Įach platform will be different so experiment with what works best. The best frequency rate will depend on the type of content. To keep your audience’s attention, posting frequency is key. ![]()
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